Privacy policy
Ultimo aggiornamento: 31 ottobre 2026
1. Controller
The controller responsible for data processing on this website is:
Numbers Analytics Sweden AB
c/o Gunilla Nordin
Gräsandsgatan 29
133 41 Saltsjöbaden
Sweden
Email: info@upyard.eu
The controller is established in Sweden. The GDPR applies unchanged; the lead supervisory authority is the Swedish data protection authority (see section 9).
2. Hosting
This website is hosted by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. The provider processes the data generated when the website is accessed on our behalf, on the basis of a data processing agreement pursuant to Art. 28 GDPR. Transfers to the USA are based on the EU–US Data Privacy Framework and, in addition, the European Commission’s standard contractual clauses pursuant to Art. 46 (2) (c) GDPR.
3. Server log files
When you access this website, the hosting provider automatically processes information transmitted by your browser:
- browser type and version
- operating system used
- referrer URL
- time of the server request
- IP address
This data is not merged with other data sources. Processing is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in the technically error-free presentation and security of our website.
4. Cookies and local storage
We use cookies and your browser’s local storage (localStorage). Storage that
is strictly necessary to provide the website, or that only remembers a choice
you made yourself, does not require consent. All other access takes place
exclusively with your consent pursuant to Art. 5 (3) of Directive 2002/58/EC as
implemented in national law (in Sweden: Chapter 9, Section 28 of the Electronic
Communications Act, lag (2022:482) om elektronisk kommunikation).
Strictly necessary and your own choices:
| Name | Purpose | Retention |
|---|---|---|
cookie-consent |
Stores your choice in the cookie banner | until you delete it |
lang-choice |
Remembers the language you selected | until you delete it |
lang-suggest-dismissed |
Remembers that you closed the language suggestion | until you delete it |
Only with consent (analytics and advertising):
| Name | Purpose | Retention |
|---|---|---|
ph_*_posthog |
Recognises the browser for usage analysis (PostHog) | up to 12 months |
_fbp |
Measures the effectiveness of our ads (Meta Pixel) | up to 3 months |
You can withdraw your consent at any time with effect for the future by clearing this website’s cookies and local storage in your browser. The banner will then be shown to you again.
5. Web analytics with PostHog
We use PostHog to analyse the use of this website. The provider is PostHog, Inc., 2261 Market Street #4008, San Francisco, CA 94114, USA.
Storage location: processing takes place on PostHog’s EU infrastructure with servers located in Frankfurt am Main, Germany.
Data processed: page views and URLs accessed, the language of the page,
referrer URL and campaign parameters (utm_source, utm_medium,
utm_campaign, gclid, fbclid), browser and device information, approximate
location based on the IP address (the IP address itself is not stored
permanently), clicks and form interactions, and functional events such as
opening a product page, changes in the configurator, playing a video, opening
the quote request and submitting it.
Linking with your email address: when you submit the quote request or the contact form, your email address is transmitted to PostHog as an identifier. This links the previously pseudonymous usage data from your browser to you as a person. If you answer the survey on the confirmation page, those answers are also linked to your profile.
Session recording: we may record your session on this website (session replay). What is recorded: mouse movement, clicks, scrolling, page changes and the page content displayed to you, so that we can see where the interface gets in the way. Text entered into form fields is masked by the recorder and is not stored in clear text. Recording only starts after you have given consent and does not take place at all if you allow necessary cookies only. Recordings are deleted after 30 days.
Legal basis: processing takes place exclusively on the basis of your consent pursuant to Art. 6 (1) (a) GDPR. You may withdraw your consent at any time with effect for the future.
Processing agreement and third-country transfer: a data processing agreement pursuant to Art. 28 GDPR is in place with PostHog. As the provider is based in the USA, access from a third country cannot be entirely ruled out. The transfer is based on the European Commission’s standard contractual clauses pursuant to Art. 46 (2) (c) GDPR.
Further information: https://posthog.com/privacy
6. Meta Pixel
With your consent we use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The provider in the EU is Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, D04 X2K5, Ireland.
Data processed: the pages you view, your browser and device information, your IP address and the following events: viewing a model, clicking “Request a quote”, opening the quote request and submitting it, together with the model and the price of the configuration. If you are logged in to Facebook or Instagram, Meta can attribute these events to your account.
Legal basis: your consent pursuant to Art. 6 (1) (a) GDPR. The Meta Pixel is not loaded at all if you allow necessary cookies only.
Joint controllership and third-country transfer: for the collection and transmission of the data we are jointly responsible with Meta pursuant to Art. 26 GDPR; Meta is solely responsible for the further processing. Data may be transferred to Meta Platforms, Inc. in the USA; the transfer is based on the EU–US Data Privacy Framework.
Further information: https://www.facebook.com/privacy/policy/
7. Quote requests and contact
Quote request (page “Request a quote”):
- email address (mandatory)
- country where the house will stand (mandatory)
- name, phone number, intended use and message (optional)
- the model and configuration you selected
Contact form (home page):
- name and email address (mandatory)
- phone number, model of interest and message (optional)
We use this data solely to answer your request, to send you a quote and to inform you when sales open. The legal basis is Art. 6 (1) (b) GDPR for responding to pre-contractual requests and your consent pursuant to Art. 6 (1) (a) GDPR, which you give via the checkbox in the form.
Your details remain with us until you ask us to delete them, withdraw your consent, or the purpose ceases to apply.
8. Your rights
You have the right at any time to:
- access the data stored about you (Art. 15 GDPR)
- rectification of inaccurate data (Art. 16 GDPR)
- erasure (Art. 17 GDPR)
- restriction of processing (Art. 18 GDPR)
- data portability (Art. 20 GDPR)
- object to processing (Art. 21 GDPR)
- withdraw consent with effect for the future (Art. 7 (3) GDPR)
To exercise these rights, please use the contact details in section 1.
9. Right to lodge a complaint
You have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data (Art. 77 GDPR). As the controller is established in Sweden, the lead authority is:
Integritetsskyddsmyndigheten (IMY)
Box 8114, 104 20 Stockholm, Sweden
https://www.imy.se
You may also contact the supervisory authority of your habitual residence.
10. SSL/TLS encryption
For security reasons this website uses SSL or TLS encryption. You can recognise
an encrypted connection by the browser address bar changing from http:// to
https://.
11. Changes to this privacy policy
We will adapt this privacy policy as soon as the legal situation or the procedures used on this website change. The version published here applies in each case.